Mukund N. Mishra · Enterprise Customer Success & Technical Deployment

Commercial ownership, with technical depth.

I help enterprises turn data and AI platforms into decisions they act on: where to expand, what to invest in, and which customers they are losing and why. For more than 10 years I have owned that outcome from technical deployment to renewal, most recently at Similarweb and AppsFlyer across the UK, EMEA and APAC.

I cover both sides of an account: the commercial case and the technical build. I scope the solution, run the deployment with product and engineering, and build what speeds up time to insight, from API and MCP integrations to AI agents built with R&D. I have built customer success from scratch three times, so I know what a customer programme needs before it scales. I judge the work by one test: can the customer see the value in their own numbers before renewal comes round?

Commercial ownership: Renewals, multiyear agreements and expansion, planned early and backed by value evidence.
Technical deployment: Milestone-based onboarding, API and MCP integrations, and AI workflows scoped with Solutions Engineering and R&D.
Executive engagement: QBRs and EBRs that open with before-and-after value, then the roadmap.

How I take a customer from contract to renewal.

Diagnose

Similarweb UK
Commercial

I analysed a UK digital bank's search and traffic data against a competitor's to find where its branded demand, and its most profitable customers, were being lost.

Quantified £2M+ in brand leakage. The findings fed the bank's go-to-market plan for new products.
Deploy

Similarweb UK
Deployment

I scoped and deployed custom full-funnel segments for two UK digital banks, so each could see its customer journey across organic and paid media in revenue terms. Across my book, I moved onboarding to milestone-based deployments.

Funnel data in revenue terms, saving analyst time; 30% faster time-to-live.
Integrate

Similarweb UK
Technical

Customers and CSMs were spending hours pulling insight from separate data sources. I brought Similarweb data into customers' own Teams and Copilot workflows, and built an MCP server with R&D so CSMs could build account plans with Claude in minutes.

Faster time to insight: 40% less manual reporting for customers, and 3 to 5 hours saved per CSM delivery.
Adopt

Similarweb UK
Deployment

I built a publishing playbook and ROI framework that tied the data to how publishers pitch and sell.

A major UK publishing group built Similarweb data into its go-to-market decks and media kit, and a second publisher adopted the same model.
Prove and expand

Similarweb UK
Commercial

For a global tobacco group, I measured true share of voice across markets and tied it to investment planning, from headcount to retail media.

The partnership expanded into 16 new markets.

Where the method was built.

Similarweb

Senior Enterprise Customer Success Manager

London · May 2024 to May 2026

Context: Digital intelligence platform, $300M ARR, giving enterprises competitive, search and AI-visibility data for marketing, partnership and investment decisions.
Scope: $4M+ portfolio · CPG, Financial Services, Publishing, Travel, Gaming · UK and Europe
Owned: I owned adoption, renewal and expansion across a multi-vertical enterprise book, and scoped the solutions behind it: APIs, data-as-a-service and advisory engagements. I was a core member of AI in Motion, leading AI and MCP adoption across the team.
Outcomes: Engineered a new anti-piracy ROI model for a major sports league, which credited the data with containing leading piracy sites across EMEA and APAC Commercial

Scoped and ran advisory and managed-services engagements end to end on a RACI model, helping financial clients shape multi-million-dollar marketing plans Deployment

Built a PPC insights agent and a positioning GPT with R&D, saving CSMs hours in pitch and renewal preparation Technical

110% NRR, with 60% of eligible accounts on multiyear agreements Commercial
Clients: HSBC · Diageo · BBC Global · Monzo

AppsFlyer

Enterprise Customer Success Manager

London · Feb 2023 to Jun 2023

Context: Mobile measurement platform, $450M ARR, showing brands which spend drives return while staying compliant with Apple and Google privacy rules.
Scope: $3M portfolio · Finance, eCommerce, Gaming · UK
Owned: I led onboarding and migrations from other providers, owned deployment through RACI and RAPID models, and advised customers on their measurement stack and customer lifetime value. The role ended in a company restructure.
Outcomes: Helped a large fintech deploy its $10M US marketing budget on the platform Commercial

Cut time-to-value by 25% with success-path onboarding Deployment

Led the Google Privacy Sandbox introduction for customers Technical
Clients: Revolut · Wise · TUI · Greggs

Similarweb

Senior Customer Success Manager

Gurgaon · Sep 2019 to Nov 2021

Context: Web and app intelligence that investors, publishers and eCommerce firms used to benchmark markets and competitors.
Scope: $2M portfolio · eCommerce, Publishing, Financial Services, Private Equity & VC · India, APAC and EMEA
Owned: As a founding member of the India team, I built customer success from scratch, led a team of four and launched Similarweb's advisory solutions in the market.
Outcomes: Private equity and VC firms used the data on six major deals Commercial

Deployed APIs and the app SDK into client dashboards, making Similarweb the default benchmarking tool Technical
Clients: Flipkart · HDFC Bank · MakeMyTrip · Peak XV Partners

Ascii Services

Customer Success Manager / Key Account Manager

New Delhi · Jun 2017 to Aug 2019

Context: Took offline retail digital: field-force automation and distributor management for CPG brands, from distributor to point of sale.
Scope: Food & Beverage, Dairy, Alcohol, Consumer Electronics, Lifestyle · India, APAC and Africa
Owned: I owned the post-sales journey, built the global onboarding framework, and built the channel partner network that took the platform into Africa and Southeast Asia.
Outcomes: Cut a leading alcohol brand's sales leakage, saving $200K within six months Commercial

Helped a channel partner run activations across seven African markets, cutting reporting time by 30 to 40% Deployment
Clients: Nestlé · Hindustan Unilever · Mars · Xiaomi

Merits Capital

Customer Success Manager

New Delhi · May 2016 to Jun 2017

Context: Automated trade communication across India's stock-exchange ecosystem, replacing a manual process for brokers.
Scope: Stockbroking and trade providers · North, South and West India
Owned: As a founding GTM member, I built customer success from scratch, led a team of three and ran each deployment into brokers' stacks with engineering.
Outcomes: Built the value framework that showed customers ROI within four months Commercial

Turned customer feedback into four releases that drove 30%+ adoption in the first three months Technical
Clients: Sharekhan · Angel One · Samco Securities

First Water Business Solutions

Customer Success Executive and Project Coordinator

Rudrapur · Jun 2014 to May 2016

Context: ERP for industrial manufacturers, connecting factory production and inventory to sales.
Scope: Manufacturing OEMs, Retail, CPG · India
Owned: As the first customer success hire, I owned deployment and implementation, including API configuration through UAT.
Outcomes: Clients cut raw-material wastage by 30% Commercial

Onboarding 20% more efficient through milestone-led deployment Deployment

Education MBA, University of Leeds, 2021 to 2022 · B.E. Computer Engineering, Hindustan University, 2011 to 2014

Clients I have managed.

Across Similarweb, AppsFlyer, Ascii Services and Merits Capital, grouped by the industries I managed.

Financial Services

Acquisition and LTV analytics for fintechs, and benchmarking playbooks for banks and brokers.
- HSBC
- Barclays
- NatWest
- Monzo
- Revolut
Consulting & Research
- Kearney
- OC&C Strategy
- Alvarez & Marsal
- Ipsos
- dunnhumby
CPG & Retail

Field-force automation for CPG sales networks, and digital intelligence for UK consumer brands.
- British American Tobacco
- Philip Morris International
- Imperial Brands
- Diageo
- Sainsbury's
Publishing & Media
- BBC Global
- The Guardian
- The Economist
- Daily Mail
- Time Out
Travel
- TUI
- easyJet
- Virgin Atlantic
- Virgin Atlantic Holidays
- Trainline
eCommerce

Commerce playbooks that cut first-year time-to-value.
- Flipkart
- Tata CLiQ
- Zomato
- Udaan
- Pepperfry
Investors

Private equity playbooks for market and company research.
- Peak XV Partners
- Lightspeed
- Elevation Capital
- Kalaari Capital
- Kae Capital
Technology & EdTech
- Bumble
- Xiaomi
- vivo
- Mahindra
- upGrad
AdTech & Agencies
- WPP Media
- Dentsu
- DDB Mudra
- Madison World
- Optimise Media
Gaming
- Flutter
- Entain
- bet365
- Rank Group
- King

View all clients

Similarweb UK

Admiral Insurance · AJ Bell · Alvarez & Marsal · Barclays · BBC Global · bet365 · Betfred · Better Collective · Bourne Leisure · British American Tobacco · Capital.com · Daily Mail · Diageo · dunnhumby · easyJet · Entain · Experian · Fitch Ratings · Flutter · Global · Hargreaves Lansdown · Hastings · Holiday Extras · Hoseasons · Hostelworld · HSBC · IG · Imperial Brands · Ipsos · Japan Tobacco International · Kearney · Mirror Group · Monzo · NatWest · OC&C Strategy · Park Holidays · Parkdean Resorts · Philip Morris International · Rank Group · Revolut · Sainsbury's · Sykes Cottages · The Economist · The Guardian · Time Out · Trainline · TUI · Virgin Atlantic · Virgin Atlantic Holidays

AppsFlyer

Betway · Bumble · Costa Coffee · Greggs · King (Candy Crush) · Nando's · Paysend · Pets at Home · Rank Group (Grosvenor) · Revolut · Sainsbury's · The Economist · TUI · UNiDAYS · Wise

Similarweb India: Commerce & D2C

Flipkart · Udaan · Tata CLiQ · Zivame · Netmeds · 1mg · Quikr · Pepperfry · Bewakoof · Mamaearth · Plum Goodness · Zomato

Similarweb India: CPG

Dabur · Asian Paints

Similarweb India: Travel

MakeMyTrip · IndiGo · EaseMyTrip · Cleartrip · OYO

Similarweb India: Publishing & Media

India Today · Times of India · Jagran Group · Dainik Bhaskar · Hindustan Times · Network18 · Zee (Essel Group) · MX Player · Inshorts · ScoopWhoop · Bertelsmann India

Similarweb India: Financial Services

ICICI Bank · HDFC Bank · SBI YONO · SBI Card · Paytm · Angel Broking · 5paisa · IIFL · Upstox · Motilal Oswal · Info Edge

Similarweb India: Investors

Lightspeed · Peak XV Partners · Kae Capital · IndigoEdge · Elevation Capital (SAIF Partners) · Kalaari Capital

Similarweb India: Technology, Auto & EdTech

Mahindra · Ola · Persistent Systems · Quick Heal · L&T Technology Services · CarWale · PropTiger · Aakash · Byju's · Great Learning · Manya Education · upGrad · Unacademy

Similarweb India: Agencies & Ad Networks

Dentsu · WPP Media · DDB Mudra · Madison World · Kinnect · Foxy Moron · AdLift · Logicserve Digital · Ideate Labs · WAT Media · Digital Street India · Quad Digital Services · Optimise Media · Vibrant Media · Affinity · Fork Media

Similarweb India: Gaming & Consumer Internet

Dream11 · Junglee Rummy · RummyCircle · Hike · Naukri · Jeevansathi · Shaadi.com · myUpchaar

Ascii Services

Nestlé · Hindustan Unilever · Mars · Parle · Veeba · Xiaomi · vivo · Paan Bahar · Periwinkle Herbals · Catch · Naturals Ice Cream · Arun Icecreams · Sudha Dairy

Merits Capital

Sharekhan · Angel One · Samco Securities

Logos are the property of their owners and do not imply endorsement.

What I work with.

Commercial & customer strategy: Enterprise account strategy

Renewals and multiyear agreements

Expansion

NRR / GRR

Value and ROI frameworks

QBR / EBR leadership

Success planning
Deployment & adoption: Solution scoping

Milestone-based onboarding

Migrations

UAT and go-live

RACI / RAPID governance

Advisory and managed services

Adoption playbooks

Customer advisory panels
Data, AI & integration: MCP

AI agents and custom GPTs

AI Studio

REST and Batch APIs

Webhooks

SDK integration

Data-as-a-service

Automated reporting
Tools: Similarweb

AppsFlyer

Salesforce

Catalyst

Google Analytics

Claude

ChatGPT

Web and app analytics · Competitive and marketing intelligence · Mobile attribution

What clients and colleagues say.

27 shown here · all 38 on LinkedIn

"Mukund has been a great partner for Monzo, bringing the best of Similar Web for us. … always proactive at bringing actionable insights to the table."

Vittorio BoccaneraHead of Growth Marketing, UK & EU, Monzo Bank
"His proactive approach, responsiveness, and ability to translate data into meaningful, actionable outcomes had a tangible impact on both my work and the wider organisation."

Sohaib NaeemPaid Growth Lead, Capital.com
"NDTV has had a Similarweb subscription for a while now, it's only after Mukund has started managing the relationship have we been able to dissect the product better."

Nikunj KhannaStrategy Director, The Marvel Of Everything
"He's incredibly strong technically and has a great ability to break down complex problems into clear, actionable solutions."

Sulayman AliEnterprise Account Manager, Similarweb
"… his ability to spot patterns across his whole book of business and bring those insights to clients proactively, often before they'd even identified themselves. He wasn't just managing accounts, he was genuinely consulting on them."

Giacomo MorettiSenior Enterprise Sales Manager, Similarweb
"He got involved in some of the internal AI initiatives as well and played a part in getting others to actually use them, which isn't always easy."

Giovanna FranchinaManager, AE SMB EMEA Team, Atlassian

View all 27

Get in touch

I'm open to senior customer-facing roles where deployment, adoption and commercial outcomes sit with one owner. Based in London.

Email: narayan.mukund96@gmail.com
LinkedIn: linkedin.com/in/mukund-narayan-mishra

Enterprise Customer Success, from deployment to renewal.

Commercial ownership, with technical depth.

How I take a customer from contract to renewal.

Diagnose

Deploy

Integrate

Adopt

Prove and expand

Where the method was built.

Clients I have managed.

Financial Services

Consulting & Research

CPG & Retail

Publishing & Media

Travel

eCommerce

Investors

Technology & EdTech

AdTech & Agencies

Gaming

Similarweb UK

AppsFlyer

Similarweb India: Commerce & D2C

Similarweb India: CPG

Similarweb India: Travel

Similarweb India: Publishing & Media

Similarweb India: Financial Services

Similarweb India: Investors

Similarweb India: Technology, Auto & EdTech

Similarweb India: Agencies & Ad Networks

Similarweb India: Gaming & Consumer Internet

Ascii Services

Merits Capital

What I work with.

What clients and colleagues say.

Get in touch